Challenge:
To help STR recognise and take advantage of the far bigger opportunity available to them as a united, global brand.
Solution:
A mapped-out brand journey, robust brand architecture and crafted brand strategy brought to life by a verbal and visual identity uniting the company and firmly placing STR as the global market leader in the eyes of its customers.
Your support and guidance during this process were greatly appreciated and instrumental to our success. I’m impressed that you guys can take all that information and turn it into something that makes sense when we can’t articulate it in a way that makes sense to ourselves!
Amanda Hite, Chair