Challenge:
To help ReadyGo™ achieve its aim of tackling head-on the health inequalities that exist in all countries. Mirror the simplicity of the design-led solution of the company products.
Solution:
We worked with the client to distil and define the essence of their approach and landed on ‘Fearlessly simple’. This core thought and guiding principle sits at the heart of everything.
Terrific work, thank you. Puts us in a very strong position as we take ReadyGo™ out to the world.
Ben Cobb, Co-founder and CEO