Challenge:
How to position and sell the idea of better medical admin, making it a worthwhile investment for a cash-strapped sector. Doctors face too many tasks, hospitals have overly complex processes, and health services rely on outdated manual hierarchies of investigation and referral.
Solution:
We concentrated on the simple benefit that Salutare gives the medical world, time for individual care.
We didn't hire someone to execute the design ideas that we have. We hired someone to challenge us, give us new ideas and get us to stretch.
Chris Dial, Co-founder and CEO