Challenge:
To position a young but growing brand and build an identity system that would support their ambitions for growth into a new market segment.
Solution:
To focus on what made the boys, their work and their work ethic, unique and express that in a way that allowed for growth and evolution as the business grows.
Will and David have been incredibly supportive from day one. From a thinking and design point of view, sharing their wider experience has helped us in other business areas.
Christian O’Neill, Co-founder